retailers that have closed down. >> based in seattle, amazon was started in the mid-90s to sell books online and forears made no profit, but it soon became clear that the founder and his notoriously secretive company had bigger plans. they started expanding in the late 1990s into videos, music, games, electronics, kitchenware, clothing, shoes, business services, information storage. amazon turned the corner to profitability in 2002, and today, amazon is a $100 billion global company. and though he declined our request for an interview, he recently told fortune magazine -- >> our goal is to be the most customer obsessed company. we like tofia find, is there someone out there doing some element better than we, and if so, how do we improve? >> while that may be good news for millions of consumers who enjoy amazon's low prices, it is daunting for many businesses. even those that call amazon a partner. >> it's a wolf in sheep's clothing, is probably a better way to describe it. >> this woman is a retail analyst at forests research, and she said amazon has a pattern. find a company with a good pro